You have created this stunning banner ad suite and it is now time to launch your campaign. There are a number of advertising networks to choose from. So, which ones should you pick?
Different advertising networks allow different formats and sizes
The first thing you need to know before picking your advertising networks is that different advertising networks require different banner formats and sizes.
However, this should not determine where you are going to launch your campaign. Instead, you should use a banner maker tool that allows you to create banners in multiple formats and sizes so that you can pick and choose your advertising networks freely.
The most common formats for banner ads
That being said, it is always good to know which formats and sizes are the most commonly used by the major advertising networks.
The most common banner formats are HTML5, AMPHTML, MP4, animated GIF, and image formats such as JPG and PNG.
I would recommend HTML5, AMPHTML or MP4 as they are compatible with all browsers and allow you to create qualitative and safe banners that look good on all smart devices.
When it comes to banner sizes, most advertising networks require the standard banner sizes from the Universal Ad Package at a minimum – namely the wide skyscraper (160 x 600), medium rectangle (300 x 250), and leader board (728 x 90).
Some of the most popular advertising networks
So, now that you have the formats and sizes figured out, it is time to pick your advertising networks. I’ve tried to compile some useful information about some of the most popular networks and their advantages below.
1. Google Ads – display your banner ad across the web
Google is, without doubt, the number one advertising platform. There are two Google advertising networks that are optimal for banner advertising.
The first one is Google Ads. This is a great tool for displaying your banner ad across the web. With Google Ads, your banner ad appears on websites and apps that are part of the Google AdSense network, which includes over two million websites and 650,000 apps.
You can set your budget as high or as low as you want and then pay for the number of clicks generated by your ad.
2. Google Marketing Platform – collaborate as a team
The second is the Google Marketing Platform. Are you a designer working as part of a team of advertisers, publishers, and marketers? Then, the Google Marketing Platform may be a great option for you.
It is a unified advertising and analytics platform that helps your team plan, buy, measure, and optimize your digital media. It includes a set of products, of which Display & Video 360 is great for planning your banner ad campaign.
3. Sizmek – the largest independent buy-side advertising platform
Sizmek is the largest independent buy-side advertising platform. It is a helpful tool for targeting ads, managing data and evaluating the results of your banner ad campaign. Sizmek measures served impressions and clicks across desktop, mobile webpages, and apps.
You can also bring user data into the platform to create segments and targeting for your banner ads.
4. Media.net – a major contextual ads player
Media.net provides advertising and traffic monetization solutions. It is exclusively powering the Yahoo! Bing Contextual Ads Program, which is one of the largest pool of advertisers in the world.
So, even though Google is the number one advertising platform, this is definitely an option to consider as Media.net is the 2nd largest contextual advertising business globally.
5. Adsterra – one of the most popular advertising networks
Adsterra has quickly become one of the most popular advertising networks. It offers advertising and monetization solutions to advertisers and publishers worldwide.
You can plan, launch, manage and analyze your advertising campaign and also request a free consultation with an Adsterra professional on how to reach your goals.
6. InfoLinks – works with the biggest advertisers in the world
Infolinks provides a great selection of advertising solutions. You can select targeting options, track and optimize the results of your banner ad campaign, and it allows you to advertise on multiple platforms.
It works with the biggest advertisers in the world such as Facebook, Microsoft, Amazon, and eBay.
Time to launch your banner ad campaign!
Perhaps you have already created your banner ad? Then, just export your banner ad according to the requirements of the advertising network you choose, and you are good to go.
If you are about to start building your banner ad and are looking for a tool that allows you to create banners in multiple formats and sizes, you might want to check out TweenUI.
It is an easy-to-use banner maker tool that allows you to create animated HTML5/AMPHTML/MP4 banners in all the standard banner sizes. And it works with the major marketing networks.
Right now, you get a 24-hour trial for free. Want to give it a go?